Mobile apps. Consumer use of mobile for commerce and company spending on mobile are trends that are exploding and will continue in 2011. Prices will be coming down on smart phones. More mobile media will be accessed because consumers will be better educated and because of the convenience of cell phones and mobile devices. Worldwide mobile application revenue was 5.2 billion in 2010 and is projected to surpass 15.1 billion in 2011. By 2015 the forecast is that over 185 billion mobile apps will have been downloaded.